Marketing Services

Preparation – Creating confidence in your business.

Preparation of marketing materials provides a strong foundation for the development of any business, without a clear web site, literature, logo and brand it is difficult to have sufficient credibility to move forward strongly and embark on campaign activities. Get this right and you have the opportunity to target your customers with confidence. You will be clearer about your proposition and so will your customer.

Getting the basics in place.

• Clarity of business  - Clarity of what your business is and of what you want it to be? Do you want to grow? Are you ready for the next stage of your evolution? Thinking Big or Lifestyle? Building to sell, we will help you understand your value.
• Logo / Brand – What is your business?- Image, message, values, do you have a business slogan? what is your USP? how do you want to stand out from your competitors?
• Web Page – This is critical in an online age, ensuring your web site is clear, engaging and easy to find among millions of other pages is key. For this reason optimal SEO and SEM (PPC) will change your business. Our aim is to create you a website that improves your presence and grows the volume of online enquiries.
• Product Documentation – High quality literature can contribute towards your campaigns and targeted marketing, including email marketing, social or news posts, we can help you clarify your message.
• Case Studies & Content – Do not underestimate the benefit of quality content, case studies, customer testimonials and clear product information not only makes it easier for you customer but also enhances SEO, content is powerful in reassuring your customer about you.
• Video materials – Video marketing is a very effective way to communicate your product or service and not as difficult to create as you might think, consider how much you learn from video materials and then relate that to your business.
• Business cards, Letterheads, Quotation Documents, this is much more important than you might think, sending out invoices, quotations and other paperwork on slick documentation will create confidence in your business and more importantly shows consistency with your brand.

We will create a package to suit your needs.

Campaign - Reaching your customers

So you have invested the time and energy into strong marketing materials to support your business development, we need to get the message out there! Now is the time to decide the most appropriate communication methods for your industry and create a range of campaign activities to drive new business.

With such a huge range of marketing campaign possibilities we often embark on a number of different actions to achieve maximum effect. Some common methods we encourage are shown below.

Telemarketing – This is often a very direct way to determine interest in your product or service and generate new opportunities, we provide high quality leads and diary appointments for your sales team.

Social Media Campaign A successful social media campaign will require a suitable plan with clear goals and aspirations, it will often be approached across multiple platforms for the product or service offered.

• Increase website traffic by driving social media followers to website landing pages.
• Improve conversion rates via web forms where social followers sign up for offers or newsletter lists.
• Use a multi-channel approach so that your prospects get reminded about offers via platforms such as website retargeting ads, text messaging and email marketing. 

Paid Advertising Campaigns

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser typically pays a search engine, website owner, or a network of websites when the ad is clicked.

Display marketing: This makes use of display networks that deliver ads to website visitors.

Retargeting - technology to serve ads based on website browsing activity. 

Paid social media Based on interactions and interests, target social media users with image and video ads. 

Influencer marketing: Use influencer relationships to promote your products more personally through people with large existing social followings. 

Email Marketing Campaign – We offer automated email campaigns to maximise the results of a mass mailing action often in combination with a Telemarketing follow up.

SEO – We offer an SEO service to ensure your site is optimised, in highly competitive product environments it will be necessary to complement this with other methods include SEM (search engine marketing)

Everything we do is passionately focused on creating more opportunities for your product or service!

Sales Support.

We can help you and your business establish the systems to efficiently manage sales enquiries to make sure you never miss opportunities even when you are away from the office. 

Systems should facilitate the efficient management of customers details, enquiries, and orders. Numerous CRM systems exist often with many common elements but also important design differences. These difference may make some system unnecessarily complicated or expensive for a small business. Choosing the right system will help with buy in from the sales teams who will under normal circumstance be responsible for entering and maintaining customer records.

For customers who select our Telemarketing service we will naturally support the introduction of a CRM to help manage new enquiries through the sales process. Careful management will provide a better view of the potential and pipeline.

If you need assistance to introduce a CRM we can help.

Web Design - Improved presence, increased visitors, increased sales.

Its practically impossible these days to operate without a web site yet many businesses do not place sufficient emphasis on the importance or difference it can make. Many businesses we speak to have out of date web sites that have limited visual appeal and do not exploit the significant opportunity presented by the excellent products and services they offer.

Our websites are designed with many factors in mind, Visual aesthetics, SEO, Blogs, Mobile responsive, Social sharing, web forms and more. But the overall aim is to improve the presence of our clients, increase visitors and ultimately lead to increased revenue through sales.

Website and SEO - Good Web design should consider the visual appeal whilst optimising it for search engine results. Visual appeal and images are important to share the message but these need to be optimised to ensure the web site speed is not adversely affected, Search Engine rankings will consider your web site speed.

Blog & Social sharing - Running a blog is an excellent way to increase your SEO Ranking, especially as google monitors recency of websites as a factor in ranking. A blog will generally mean you have content loaded on a more regular basis. Possibly more significant is that a blog increases keyword counts which will help a site ranking in relation to key phrases used in the blog. Blog social sharing allows visitors to share your content on social media platforms improving domain authority if it is backlinked.

Mobile Responsiveness - Responsive designs are essential for a time when we use our mobiles and tablets much more than desktops and laptop devices. Mobile device use is only likely to increase. Again this makes a difference for SEO in relation to Google’s mobile first indexing.

Integrated Telemarketing -  We offer our clients a fully integrated Telemarketing service using sophisticated software to ensure we have full control of the development process but can further integrate targeted email campaigns, landing pages and Telemarketing.

One of the major benefits of Telemarketing is the immediacy of the approach, from day one of calling your target group we would aim to provide at least 3-4 qualified opportunities per day from each of our operators. These can then be followed up and actioned by your own sales teams.

Probably the most important part of any campaign is the preparation, so in advance of any telemarketing we work closely with you to ensure we fully understand the product or service you offer and can represent your business almost unnoticed.

Finally by using high quality representatives, extensive training and sophisticated IT systems we expect to provide a strong result for your business.

Telemarketing Services

Outbound B2B Telemarketing Service

Bulk email marketing with landing page and web page linking /  IP tracking

Data cleansing - Clean data aids better results and greater ROI on marketing and communications.

Sales opportunity reports or direct loading to your CRM.

Extensive reporting on activities and outcome.

A few benefits of telemarketing

Generate leads and appointment for your sales team

Confirm and document key decision makers

Dialogue allows time to explain the proposition more clearly and answer questions

Follow up on known email and website interactions

We crunch the big numbers on your behalf

Achieve results that are measurable and validate

Complements other marketing activities

Content marketing – Quality content before social.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”

Content marketing can significantly change perception and awareness of your business, not through out and out promotional materials but often through education, entertainment, video, webinars, blogs and more. As you increase your content marketing effort you increase your engagement with your target group via different platforms and increase the credibility of your business and brand.

Numerous examples exist of the benefits, one such example is of a Pool and Spa company that changed its focus from pool installer to being a leader in pool technical knowledge. They started a process of communicating meaningful content via various media and blogs using superior industry knowledge. This change in emphasis resulted in a dramtic increase in customers wanting to view and order pools and equipment.

We can help you with your content marketing strategy relevant to your product or service.

Social Media, Why do you need a social strategy?

What is clear is that social media marketing is much more than just having a Facebook page, Instagram, or Twitter profile.

Social media in its simplest form is a communication tool used for the sharing and distribution of images and content which users can choose to share if they find interesting. In a business sense it is difficult to succeed in social media if you don’t have something interesting to say or share.

The most important thing is the preparation of high quality interesting and ongoing content that will attract and retain users in your target group. With so much content available, you must engage in content that will spark attention and stand out, you are competing with all content, not just content provided by your competitors.

It is essential to have a content strategy first before you embark on a social media platform promotion.